Build your empire.
Brand by brand.

Fifteen battle-tested documents for branded e-commerce, from your first product to a business worth selling. One payment, yours for life.

Choose your pack
Inside the packs

Built for brands, not dropshippers

Everything here assumes one thing: you're building a real brand with real margins, not chasing a trending product.

Playbooks, not fluff

Fifteen core documents covering store setup, ads, sourcing, conversion, AI systems and scaling. Written to be executed, not skimmed.

Protected delivery

Your documents live inside the EMPIRE platform, watermarked to your account. Nothing to download, nothing to leak.

One payment, yours for life

No subscription required. Buy a pack once and keep it forever. Higher packs include every pack below them.


The path

Three packs. One direction.

Each pack includes every pack below it. Start where you are.

Beginner

Launch

The 5 core documents to take a branded store from zero to first sales.
  • Advanced Shopify Store Setup
  • Advanced Meta Ads Setup
  • Winning Product Research
  • Proven Ad Launch Strategy
  • Premium Supplier Sourcing
Intermediate

Scale

Traffic, conversion and creative systems to grow past your first sales.
  • Includes the Launch pack, plus:
  • Creative Testing Framework
  • Conversion Optimisation System
  • Creative Production System
  • AI Automation Framework
Pro

Elite

Operator level strategy for scaling to seven figures and beyond.
  • Includes the Scale pack, plus:
  • Advanced Brand Strategy
  • Custom Store Development
  • Customer Retention Systems
  • Business Scaling Systems

Reviews

From the people using them

Real reviews from real buyers.

“Went from flogging dropship junk to running an actual brand. Did 42k last month. The supplier sourcing doc alone saved me weeks of back and forth with factories.”

Jake Morrison · Tauranga
Elite pack

“Honestly was not sure at first, felt like every other guru PDF. It is not. The creative testing framework got my CPA from $38 down to $19 in about three weeks.”

Aroha Ngata · Rotorua
Scale pack

“Grabbed the Launch pack to test the waters. Upgraded to Elite a fortnight later. The store setup doc is stupidly detailed, in a good way.”

Liam O'Connor · Brisbane
Launch pack

“Solid. These are proper playbooks, not fluffy PDFs. Only reason it is not 5 stars is I want more Aussie supplier contacts, the sourcing doc leans US.”

Sophie Radcliffe · Melbourne
Scale pack

“Bought Elite thinking I knew most of it already. The offer strategy doc proved me wrong. Restructured my bundles the same night.”

Tama Walker · Auckland
Elite pack

“First sale eight days after working through the Launch pack. Still buzzing.”

Ella McPherson · Christchurch
Launch pack

“The AI prompt vault is doing the work of the VA I was about to hire. Not exaggerating.”

Cooper Hayes · Gold Coast
Scale pack

“Really good for beginners. The ads doc assumes a little Meta knowledge, but the fundamentals section catches you up quick.”

Mia Thompson · Wellington
Launch pack

“Scaled from 15k to 60k months following the scaling systems doc pretty much step by step. Margin held at 38%.”

Harrison Lee · Sydney
Elite pack

“Was not keen on another subscription, which is exactly why I bought the pack. One payment, keep it forever. That model won me over.”

Ruby Fletcher · Hamilton
Launch pack

“The retention systems doc fixed my repeat rate. Went from 11% to 26% returning customers in two months. The flows came straight out of it.”

Nikau Paora · Whangarei
Scale pack

“Was sceptical because of the price, it is cheaper than everything else out there. Quality is better than the 3k course I got burned on last year.”

Chloe Bennett · Perth
Launch pack

“Good honest content. No lambo screenshots, just systems. Docked a star because I want video versions, the written stuff is dense.”

Finn Gallagher · Dunedin
Scale pack

“The product research doc found me a niche I would never have picked myself. Validated it with $80 of ads. Now doing 20 orders a week.”

Isla Murray · Adelaide
Launch pack

“CPMs went mental in Q4. The ad launch strategy told me exactly what to kill and what to keep. Came out ahead.”

Beau Carter · Newcastle
Scale pack

“The offer strategy doc paid for the whole pack in one bundle restructure. AOV up $31.”

Amelia Foster · Napier
Elite pack

“A mate put me onto this. The ad launch doc is the exact structure I paid an agency $1500 a month to do badly.”

Ryan Whitaker · Cairns
Launch pack

“Love that these are actual checklists you work through, not videos to binge. I did the store setup doc page by page.”

Grace Donovan · Palmerston North
Scale pack

“Been running my brand three years and still learned heaps from the brand strategy doc. Repositioned, raised prices 20%, conversion did not budge.”

Ari Te Rangi · Gisborne
Elite pack

“Genuinely useful. Wish I found it before wasting money on two other courses. Only gripe is I want the memberships to hurry up and launch.”

Zoe Callaghan · Hobart
Launch pack
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Pricing

Own the playbook

The document packs are live now. Memberships are coming soon.

Own it outright

Document packs. One payment, yours for life.

Each tier's 5 core documents as a one-time purchase. Higher packs include every pack below them. No subscription, no renewals.

Launch 50% OFF
$139.98 $69.99 NZD · one-time
5 documents, the Launch pack
  • Advanced Shopify Store Setup
  • Advanced Meta Ads Setup
  • Winning Product Research
  • Proven Ad Launch Strategy
  • Premium Supplier Sourcing
Buy Launch pack
Scale 50% OFF
$179.98 $89.99 NZD · one-time
10 documents, the Scale pack plus every pack below it
  • Includes the Launch pack, plus:
  • Creative Testing Framework
  • Conversion Optimisation System
  • Creative Production System
  • AI Automation Framework
  • AI Prompt Vault
Buy Scale pack
Elite 50% OFF
$199.98 $99.99 NZD · one-time
15 documents, the Elite pack plus every pack below it
  • Includes the Scale pack, plus:
  • Advanced Brand Strategy
  • Custom Store Development
  • Customer Retention Systems
  • High-Converting Offer Strategy
  • Business Scaling Systems
Buy Elite pack

Coming soon Memberships with weekly lessons, community chat and call rooms are on the way. The document packs are yours today.
Or subscribe

Memberships. New content every week.

Weekly lessons, community chat and call rooms. Upgrade, downgrade or cancel anytime.

Beginner

Launch

Everything you need to take a branded store from zero to first sales.
$50 NZD / month
Billed monthly · cancel anytime
  • Ecommerce Foundation Course
  • Shopify Store Setup
  • Product Research System
  • Meta Ads Fundamentals
  • Private Community Access
Join Launch
Pro

Elite

Operator-level systems for scaling to seven figures and beyond.
$150 NZD / month
Billed monthly · cancel anytime
  • Everything in Scale, plus:
  • Personal Store Audits
  • Personal Ad Account Reviews
  • Advanced Brand Scaling Strategies
  • Automation & SOP Library
  • Exclusive Resources & Early Access
Join Elite
All prices in New Zealand dollars. Yearly plans are one payment for 12 months of access.